What is a Marketing Funnel

What exactly is a channel for marketing? And why should an online marketer need one?

It is a method of marketing used to get prospective customers to purchase items from your site. It's a sales process by which a person visits your website seeking information that could aid in solving a specific problem. You can build a relationship through specific tools.

This will allow you to fully understand your visitors' needs. This will help you to provide the best information to all your users. The visitor will feel more confident purchasing your products if you have gained their confidence. The customer becomes the visitor.

In time the majority of customers become very loyal clients who are willing to purchase just about every product that your website promotes. A marketing funnel includes all of the steps required to bring a frequent user of your site to become a loyal client and buy every product you offer.

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This is the ultimate goal. A properly created funnel can achieve this very quickly.

Your marketing materials are now drawing attention of people and leading them to the funnel. After they have filled out the form on the PERSONAL lead capture page they'll be entered into the funnel. Since no one is going to sign up to your business lead capture page, I used the word "personal". They are looking to become as a leader and not a company.

The page for lead capture is where they begin the funnel. If they click on the "Sign up now" or "Enter here" buttons, they will be able to access a whole new world of network marketing.

The most appealing part is that they have qualified themselves to do it. It is their decision. You've not sold them anything, except that you are an instructor, leader and someone who will help them get more leads, and also more cash into their business.

This is the way a standard funnel works.

To draw people to your products To attract and qualify people to your products, you must provide them with a freebie to be offered on the "front end". In order to get the free product, people must sign up (also known as opt-in) and provide their email address and name which in turn are added to your list of email subscribers.

You can now add these contacts to your email list so that you can email them with other relevant offers.

When they sign up for the offer, the user will be directed to a webpage that provides a low price or what is known as a tripwire offer. This is the point where they're moving to your "back-end" of your funnel.

If they purchase the bargain deal, they will be taken on to another similar offer for a higher price (normally known as"upsell") "upsell"). And if the person also purchases the higher-priced offer, they will again be taken to the next related product at an even higher cost. The process could be repeated for a number of more.

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